Last edited:

Jan 29, 2025

By

5 Steps to Create Ad Creatives That Convert & 90+ Ad Formats to Get Started

Last edited:

Jan 29, 2025

By

5 Steps to Create Ad Creatives That Convert & 90+ Ad Formats to Get Started

Last edited:

Jan 29, 2025

By

5 Steps to Create Ad Creatives That Convert & 90+ Ad Formats to Get Started

5 Steps to Create Ad Creatives That Convert & 90+ Ad Formats to Get Started

Creating ad creatives that consistently convert can seem like a daunting task, but with the right approach and tools, it’s manageable and highly rewarding. Whether you’re a seasoned marketer or just starting out, this guide will walk you through the process and help you unlock a repository of 90+ ad formats for your next campaign.

Step 1: Create Your Brand Persona

Every successful ad begins with a deep understanding of your brand’s identity. Your brand persona acts as the foundation for all your marketing efforts and ensures consistency across campaigns. To build your brand persona:

  • Define your core values and unique selling points (USPs).

  • Identify your target audience, including demographics, psychographics, and behaviors.

  • Establish your brand’s tone and visual style—e.g., professional, playful, minimalist, or bold.

A clear brand persona ensures your ads resonate with your audience and stand out in crowded markets.


Step 2: Perform Ad Concept Research

Before jumping into ad creation, research what works in your industry. Start by:

  • Analyzing your competitors: What kinds of ads are they running? Look for patterns in their high-performing creatives.

  • Studying trends: Keep an eye on emerging formats and themes in your niche.

  • Gathering inspiration: Use platforms like Ad Library (Meta), Pinterest, and Behance to collect ideas.

Research-driven concepts save time and increase the likelihood of creating ads that perform well right out of the gate.


Step 3: Building a Structure for Ad Campaigns

Once your research is complete, organize your findings into a structured campaign plan. This involves:

  • Outlining campaign objectives: Define specific goals—whether it’s lead generation, sales, or brand awareness.

  • Segmenting your audience: Use your brand persona to create audience subsets for targeted messaging.

  • Mapping out creative assets: Identify which platforms and ad formats you’ll use (e.g., carousel ads for Instagram or video ads for TikTok).

A strong structure ensures your campaigns are cohesive and aligned with your goals.


Step 4: Running A/B Testing for Ad Creatives

Testing is critical to optimizing ad performance. A/B testing allows you to determine what resonates most with your audience. Here’s how to do it effectively:

  • Test one variable at a time: This could be the headline, imagery, or call-to-action (CTA).

  • Use measurable metrics: Focus on conversion rates, click-through rates (CTR), or cost per acquisition (CPA) to evaluate success.

  • Analyze results and iterate: Apply insights from testing to refine your next batch of creatives.

A data-driven approach eliminates guesswork and helps you consistently improve ad performance.


Step 5: Choosing the Right Format

Not all ad formats are created equal. The right choice depends on your objectives, audience, and platform. For example:

  • Use video ads for storytelling and engagement.

  • Opt for carousel ads to showcase multiple products or features.

  • Choose static image ads for simplicity and quick comprehension.

Keep experimenting with formats to find what works best for your specific goals and audience.


50+ Ad Formats for Your Next Campaign

With so many options, it’s important to diversify your campaigns. Here are some tried-and-true ad formats to explore:

  1. Static Image Ads (e.g., Facebook, Instagram)

  2. Video Ads (e.g., YouTube, TikTok)

  3. Carousel Ads (e.g., Instagram, LinkedIn)

  4. Stories (e.g., Instagram, Snapchat)

  5. Search Ads (e.g., Google, Bing)

  6. Display Ads (e.g., Google Display Network)

  7. Shopping Ads (e.g., Google, Facebook)

  8. Interactive Ads (e.g., playable ads for mobile games)

  9. Augmented Reality (AR) Ads (e.g., Snapchat, Instagram)

  10. Influencer Collaborations (e.g., branded content posts)

From text-based PPC ads to immersive AR experiences, there’s a format for every brand and budget.


How to Make 300+ Ads the Easy Way

Scaling your ad production doesn’t have to be overwhelming. Here’s how you can efficiently create hundreds of ad variations:

  1. Use Templates: Platforms like Canva, Figma, and Adobe Express offer ready-made templates for quick customization.

  2. Leverage AI Tools: Tools like AdCreative.ai or ChatGPT can help generate ideas, headlines, and even visuals.

  3. Batch Production: Work on multiple ad variations at once by swapping out headlines, images, or colors.

  4. Dynamic Creative Optimization (DCO): Use platforms like Meta Ads Manager or Google Ads to automatically test different combinations of creative elements.

  5. Collaborate with Specialists: Outsource tasks like video editing or graphic design to save time.

By combining automation, templates, and a systematic approach, creating hundreds of ads becomes achievable without sacrificing quality.

Conclusion

Creating ad creatives that convert isn’t a one-size-fits-all process, but by following these five steps and exploring diverse formats, you’ll set yourself up for success. Start by defining your brand persona and conducting thorough research. Then, structure your campaigns, test your creatives, and select the right formats for your audience. With over 90+ ad formats to choose from and strategies to scale your output, you’ll be equipped to craft high-performing campaigns that deliver measurable results.


5 Steps to Create Ad Creatives That Convert & 90+ Ad Formats to Get Started

Creating ad creatives that consistently convert can seem like a daunting task, but with the right approach and tools, it’s manageable and highly rewarding. Whether you’re a seasoned marketer or just starting out, this guide will walk you through the process and help you unlock a repository of 90+ ad formats for your next campaign.

Step 1: Create Your Brand Persona

Every successful ad begins with a deep understanding of your brand’s identity. Your brand persona acts as the foundation for all your marketing efforts and ensures consistency across campaigns. To build your brand persona:

  • Define your core values and unique selling points (USPs).

  • Identify your target audience, including demographics, psychographics, and behaviors.

  • Establish your brand’s tone and visual style—e.g., professional, playful, minimalist, or bold.

A clear brand persona ensures your ads resonate with your audience and stand out in crowded markets.


Step 2: Perform Ad Concept Research

Before jumping into ad creation, research what works in your industry. Start by:

  • Analyzing your competitors: What kinds of ads are they running? Look for patterns in their high-performing creatives.

  • Studying trends: Keep an eye on emerging formats and themes in your niche.

  • Gathering inspiration: Use platforms like Ad Library (Meta), Pinterest, and Behance to collect ideas.

Research-driven concepts save time and increase the likelihood of creating ads that perform well right out of the gate.


Step 3: Building a Structure for Ad Campaigns

Once your research is complete, organize your findings into a structured campaign plan. This involves:

  • Outlining campaign objectives: Define specific goals—whether it’s lead generation, sales, or brand awareness.

  • Segmenting your audience: Use your brand persona to create audience subsets for targeted messaging.

  • Mapping out creative assets: Identify which platforms and ad formats you’ll use (e.g., carousel ads for Instagram or video ads for TikTok).

A strong structure ensures your campaigns are cohesive and aligned with your goals.


Step 4: Running A/B Testing for Ad Creatives

Testing is critical to optimizing ad performance. A/B testing allows you to determine what resonates most with your audience. Here’s how to do it effectively:

  • Test one variable at a time: This could be the headline, imagery, or call-to-action (CTA).

  • Use measurable metrics: Focus on conversion rates, click-through rates (CTR), or cost per acquisition (CPA) to evaluate success.

  • Analyze results and iterate: Apply insights from testing to refine your next batch of creatives.

A data-driven approach eliminates guesswork and helps you consistently improve ad performance.


Step 5: Choosing the Right Format

Not all ad formats are created equal. The right choice depends on your objectives, audience, and platform. For example:

  • Use video ads for storytelling and engagement.

  • Opt for carousel ads to showcase multiple products or features.

  • Choose static image ads for simplicity and quick comprehension.

Keep experimenting with formats to find what works best for your specific goals and audience.


50+ Ad Formats for Your Next Campaign

With so many options, it’s important to diversify your campaigns. Here are some tried-and-true ad formats to explore:

  1. Static Image Ads (e.g., Facebook, Instagram)

  2. Video Ads (e.g., YouTube, TikTok)

  3. Carousel Ads (e.g., Instagram, LinkedIn)

  4. Stories (e.g., Instagram, Snapchat)

  5. Search Ads (e.g., Google, Bing)

  6. Display Ads (e.g., Google Display Network)

  7. Shopping Ads (e.g., Google, Facebook)

  8. Interactive Ads (e.g., playable ads for mobile games)

  9. Augmented Reality (AR) Ads (e.g., Snapchat, Instagram)

  10. Influencer Collaborations (e.g., branded content posts)

From text-based PPC ads to immersive AR experiences, there’s a format for every brand and budget.


How to Make 300+ Ads the Easy Way

Scaling your ad production doesn’t have to be overwhelming. Here’s how you can efficiently create hundreds of ad variations:

  1. Use Templates: Platforms like Canva, Figma, and Adobe Express offer ready-made templates for quick customization.

  2. Leverage AI Tools: Tools like AdCreative.ai or ChatGPT can help generate ideas, headlines, and even visuals.

  3. Batch Production: Work on multiple ad variations at once by swapping out headlines, images, or colors.

  4. Dynamic Creative Optimization (DCO): Use platforms like Meta Ads Manager or Google Ads to automatically test different combinations of creative elements.

  5. Collaborate with Specialists: Outsource tasks like video editing or graphic design to save time.

By combining automation, templates, and a systematic approach, creating hundreds of ads becomes achievable without sacrificing quality.

Conclusion

Creating ad creatives that convert isn’t a one-size-fits-all process, but by following these five steps and exploring diverse formats, you’ll set yourself up for success. Start by defining your brand persona and conducting thorough research. Then, structure your campaigns, test your creatives, and select the right formats for your audience. With over 90+ ad formats to choose from and strategies to scale your output, you’ll be equipped to craft high-performing campaigns that deliver measurable results.


5 Steps to Create Ad Creatives That Convert & 90+ Ad Formats to Get Started

Creating ad creatives that consistently convert can seem like a daunting task, but with the right approach and tools, it’s manageable and highly rewarding. Whether you’re a seasoned marketer or just starting out, this guide will walk you through the process and help you unlock a repository of 90+ ad formats for your next campaign.

Step 1: Create Your Brand Persona

Every successful ad begins with a deep understanding of your brand’s identity. Your brand persona acts as the foundation for all your marketing efforts and ensures consistency across campaigns. To build your brand persona:

  • Define your core values and unique selling points (USPs).

  • Identify your target audience, including demographics, psychographics, and behaviors.

  • Establish your brand’s tone and visual style—e.g., professional, playful, minimalist, or bold.

A clear brand persona ensures your ads resonate with your audience and stand out in crowded markets.


Step 2: Perform Ad Concept Research

Before jumping into ad creation, research what works in your industry. Start by:

  • Analyzing your competitors: What kinds of ads are they running? Look for patterns in their high-performing creatives.

  • Studying trends: Keep an eye on emerging formats and themes in your niche.

  • Gathering inspiration: Use platforms like Ad Library (Meta), Pinterest, and Behance to collect ideas.

Research-driven concepts save time and increase the likelihood of creating ads that perform well right out of the gate.


Step 3: Building a Structure for Ad Campaigns

Once your research is complete, organize your findings into a structured campaign plan. This involves:

  • Outlining campaign objectives: Define specific goals—whether it’s lead generation, sales, or brand awareness.

  • Segmenting your audience: Use your brand persona to create audience subsets for targeted messaging.

  • Mapping out creative assets: Identify which platforms and ad formats you’ll use (e.g., carousel ads for Instagram or video ads for TikTok).

A strong structure ensures your campaigns are cohesive and aligned with your goals.


Step 4: Running A/B Testing for Ad Creatives

Testing is critical to optimizing ad performance. A/B testing allows you to determine what resonates most with your audience. Here’s how to do it effectively:

  • Test one variable at a time: This could be the headline, imagery, or call-to-action (CTA).

  • Use measurable metrics: Focus on conversion rates, click-through rates (CTR), or cost per acquisition (CPA) to evaluate success.

  • Analyze results and iterate: Apply insights from testing to refine your next batch of creatives.

A data-driven approach eliminates guesswork and helps you consistently improve ad performance.


Step 5: Choosing the Right Format

Not all ad formats are created equal. The right choice depends on your objectives, audience, and platform. For example:

  • Use video ads for storytelling and engagement.

  • Opt for carousel ads to showcase multiple products or features.

  • Choose static image ads for simplicity and quick comprehension.

Keep experimenting with formats to find what works best for your specific goals and audience.


50+ Ad Formats for Your Next Campaign

With so many options, it’s important to diversify your campaigns. Here are some tried-and-true ad formats to explore:

  1. Static Image Ads (e.g., Facebook, Instagram)

  2. Video Ads (e.g., YouTube, TikTok)

  3. Carousel Ads (e.g., Instagram, LinkedIn)

  4. Stories (e.g., Instagram, Snapchat)

  5. Search Ads (e.g., Google, Bing)

  6. Display Ads (e.g., Google Display Network)

  7. Shopping Ads (e.g., Google, Facebook)

  8. Interactive Ads (e.g., playable ads for mobile games)

  9. Augmented Reality (AR) Ads (e.g., Snapchat, Instagram)

  10. Influencer Collaborations (e.g., branded content posts)

From text-based PPC ads to immersive AR experiences, there’s a format for every brand and budget.


How to Make 300+ Ads the Easy Way

Scaling your ad production doesn’t have to be overwhelming. Here’s how you can efficiently create hundreds of ad variations:

  1. Use Templates: Platforms like Canva, Figma, and Adobe Express offer ready-made templates for quick customization.

  2. Leverage AI Tools: Tools like AdCreative.ai or ChatGPT can help generate ideas, headlines, and even visuals.

  3. Batch Production: Work on multiple ad variations at once by swapping out headlines, images, or colors.

  4. Dynamic Creative Optimization (DCO): Use platforms like Meta Ads Manager or Google Ads to automatically test different combinations of creative elements.

  5. Collaborate with Specialists: Outsource tasks like video editing or graphic design to save time.

By combining automation, templates, and a systematic approach, creating hundreds of ads becomes achievable without sacrificing quality.

Conclusion

Creating ad creatives that convert isn’t a one-size-fits-all process, but by following these five steps and exploring diverse formats, you’ll set yourself up for success. Start by defining your brand persona and conducting thorough research. Then, structure your campaigns, test your creatives, and select the right formats for your audience. With over 90+ ad formats to choose from and strategies to scale your output, you’ll be equipped to craft high-performing campaigns that deliver measurable results.


Ready To Scale?

Ready To Scale?

Simply click below to book in a FREE demo call with our team and discover what AKM can do for your brand.

Trusted by 235+ brands

📆

Book a Call

Ready To Scale?

Simply click below to book in a FREE demo call with our team and discover what AKM can do for your brand.

Trusted by 100+ brands

📆

Book a Call

Ready To Scale?

Simply click below to book in a FREE demo call with our team and discover what AKM can do for your brand.

Trusted by 100+ brands

Scaling 7-9 figure eCom brands.

© AKM 2025. All rights reserved.

Scaling 7-9 figure eCom brands.

© AKM 2025. All rights reserved.

Scaling 7-9 figure eCom brands.

© AKM 2025. All rights reserved.