E-COMMERCE GROWTH STRATEGIST (HEAD OF GROWTH)

Put simply - you LOVE e-commerce and everything about growing brands. From media buying, to retention strategies to creative and overall business finance operations. Most importantly, you love data!

The E-commerce Growth Strategist role involves a continuous quest to identify means of establishing and strengthening the standards within our e-commerce team. Your consistent actions align with our core values, and you educate your team on how to embody these principles. We rely on your profound expertise in digital marketing channels and e-commerce platforms to drive growth for our clients.

You will share this knowledge, assess its assimilation and impact, and offer guidance to your team amidst industry shifts. You diligently steer the team to effectively utilize our tools and systems for everyday tasks. Your dedication extends to disseminating, reinforcing, and enhancing comprehension of our standards within the organization and externally to client partners through various communication channels and active participation in industry gatherings. You stand as a co-author, representative, and zealous advocate for our unique approach to e-commerce growth.

WHAT WE LOOK FOR This place isn’t for everyone, but it might be for you if…

YOU SET THE STANDARD IN WHATEVER YOU DO

• You start each day by constantly looking for ways to set and reinforce our e-commerce team standards.

• You consistently act in accordance with our values and teach your team how to live up to these values as well.

• The team of E-commerce Strategists can count on you to have expert knowledge of advertising platforms and our growth strategies and to share that knowledge and measure its adoption and impact throughout the system.

• You provide direction to your team during industry changes and coach them on using our tools and systems to support their day-to-day workflow.

• You work relentlessly to communicate, reinforce, and build an understanding of our e-commerce standards to other departments within the company, and externally to client partners, through writing blog posts, sharing on social media, and at industry events.

• You are a co-author of, a representative of, and a voracious advocate for our unique growth methodology and tools.

YOU ARE DRIVEN TO INCREASE VALUE

• As a Growth Strategist, you take on the responsibility of creating tangible business value for our client partners.

• You believe that our mission is to drive increasing positive contribution margins and profits for our clients.

• You empower and guide your team to use our growth tools and methodologies to achieve these outcomes, helping them grow their skills and add even more value to our partners.

• You take pride in knowing that, through your leadership, your team becomes stronger and more effective at their craft.

• You seek to unlock the potential in each team member, knowing that their success is a reflection of your own.

• You live in the data and know your numbers inside out! Ensuring that the right action steps are taken based on the ever changing market and months of the year.

YOU CREATE AN ENVIRONMENT OF EXCELLENCE

• You foster an environment where exceptional people can excel.

• You embrace diversity of thought by holding all ideas to a rigorous standard of critique and validation.

• You embrace the responsibility to be both an educator and learner at all times.

• You hold the legacy of the collective in high regard and seek to leave our organization better than we found it.

• You take your work very seriously.

WHAT SUCCESS LOOKS LIKE

Education

• Bachelor’s Degree (preferred but not necessary)

Leadership

• 4+ years of experience with at least 2 years managing teams and media buyers.

• Train and develop your people to the highest standards, partnering with the Employee Development and Performance Department to continuously improve training materials.

E-commerce Ad Platforms Expert

• Expertise in Meta Ads, Google Ads, TikTok Ads, and financial P&Ls for e-commerce.

• Develop a deep integration of these platforms into our ecosystem by partnering with Creative, Growth, Operations, and Business Development leadership.

• Be a subject matter expert for e-commerce advertising within the company and industry.

• Own, develop, and progress relationships with platform representatives and partners, ensuring prompt communication and support.

• Organize and host strategic planning sessions with platform partners and secure access to unique beta programs for our clients & testing out strategies.

Reporting and KPI Development

• Define and report on goals and key performance indicators, ensuring targets represent overall growth for each client and the e-commerce department.

• Track progress towards these targets daily and intervene as necessary when training and development opportunities arise with the team.

• Expertise in data analysis tools like Excel/Google Sheets to make actionable decisions and recommendations.

E-commerce

• Proven record of delivering continuous improvements within an e-commerce environment.

• Expert knowledge of e-commerce marketing methods and a drive for innovation. With a strong ability to view growth from a 360 degree approach for pushing brand growth profitably.

• Ability to think about a brand’s digital approach holistically, from customer acquisition, retention, financial PNL's and understanding organic and retail impacts on e-com growth.

Communication

• Communicate regularly, in writing, to senior leadership and clients on strategic initiatives.

• Confidently hold people accountable and conduct difficult conversations.

• Articulate performance metrics, challenges, and opportunities to executives and stakeholders, gaining alignment on priorities.

Curiosity

• An insatiable curiosity and a drive to find multiple solutions to problems.

• A willingness to take calculated risks after thorough analysis.

Business Development

• Take an active role in business development through partnership with Sales and Marketing.

• Participate in business development calls and content creation with Marketing.

• Identify high growth opportunities and design plans to lead the department accordingly.

DOMAIN

• MANAGEMENT: This role will have between 3-6 direct reports.

• ORIENTATION: This role is both internally focused with client facing aspects.

• FOCUS: This role involves planning ahead for future months and quarters with a long-term vision for our brands and helping to execute this with your media buyers, account managers, and creative direction and strategy.

Deal Makers:

• You thrive in a fast-paced, dynamic environment and are passionate about driving growth.

• You have strong knowledge of digital marketing channels, particularly within e-commerce.

• You are a natural leader with excellent communication and coaching skills.

• Data-driven and results-oriented, you analyse performance metrics to inform your strategy.

• You value collaboration and are committed to creating value for both clients and your team.

Deal Breakers:

• A "Me First" mentality that doesn’t prioritise the team.

• Difficulty adapting to constructive feedback or rapidly changing industry trends.

• Less than 2 years of experience in growth marketing, digital strategy, or e-commerce.

Compensation:

• $85,000k - $140,000k/yr (additional % performance bonuses on top of this)
  Range is based on experience & contract terms set out upon offer.

• PTO and remote work flexibility

• Yearly, all-expenses-paid team retreats

• Monthly bonuses for hitting KPIs. Ranging from 10-20-30% of salary.

Hiring Process: Our hiring process is designed to identify high performers. Beyond interviews, we conduct in-depth assessments of your career achievements, professional relationships, and how you align with our values. Finalists will be asked to arrange reference calls with former managers and peers.

We support our team with:

• Competitive salary and performance-based bonuses.

• Fully remote and flexible work environment.

• Ongoing professional development opportunities.

• A collaborative and forward-thinking team culture.

• Education and resource allocation to aid towards your growth professionally.