🤔
The Problem
300% Growth On Revenue
Who is Neighbor? Neighbor offers premium outdoor furniture designed to extend the comfort of your living room to your backyard. Their products feature durable, weather-resistant materials and modern designs that blend style with functionality. Neighbor prioritizes sustainability, using FSC-certified wood and recyclable materials. They provide a range of seating, tables, and accessories, with customizable options to suit various outdoor spaces. Neighbor also emphasizes customer satisfaction with a 60-day trial and a 3-year warranty giving them an incredible front-end offering to customers.
The goal: Scale, scale, and scale as revenues had to be hit and profitable growth had to be done.
What did we do for Neighbor?
Meta & Google Takeover: Across 2023, we focused on helping Neighbor scale new revenue through Meta and Google ads. We provided creative guidance for their advertisements, ensuring alignment between marketing objectives and financial goals.
🪄
Our Solution
The CHALLENGE
As a high AOV furniture brand, Neighbor faced significant costs in customer acquisition. Our primary challenge was to maximize scale while spending ad dollars more profitably on Meta and Google. Neighbor's sales process demanded multiple touchpoints, resulting in consistently high CPAs that constrained our spending capabilities. Additionally, low order volumes complicated our attribution efforts, and the existing creatives had low CTRs, making it difficult to channel profitable ad dollars into the marketing funnels. Addressing these challenges was crucial for enhancing Neighbor's advertising efficiency and overall business growth.
To tackle these issues, we conducted a thorough analysis of Neighbor's target audience and optimized our ad strategies to improve engagement. We revamped the creative assets to boost CTRs, ensuring that the content resonated with potential customers. We also refined our attribution models to better track customer journeys despite the low order volume, allowing for more precise allocation of ad spend. By focusing on these areas, we successfully navigated the complexities of high CPA and low attribution, ultimately driving more profitable and scalable growth for Neighbor.
📈
The Results
The Solution & Results
Restructuring Ad Accounts: We restructured Neighbor's ad accounts using our BAU structures and manual bidding approach, protecting the brand from Meta and ad platform volatility.
Creative Team Support: We provided Neighbor's creative team with structured guidance on the most successful assets and concepts, enabling more efficient scaling of ads.
Optimizing Ad Spend: We optimized all ads by including necessary exclusions, focusing on targeting new customers and minimizing spending on existing customers to maximize acquisition cost efficiency.
Leveraging Whitelisting Ads: We utilized whitelisting ads on Meta with other popular industry pages, maximizing customer data collection and improving overall ad efficiency.
By integrating these strategies, we effectively navigated the challenges of scaling Neighbor’s growth and attracting new customers. Allowing us to scale spending and increase revenue by 300% over the year of 2023.
55% Lower CPA
$15M+ Generated
5.1X ROAS
