🤔
The Problem
A New Digital Approach
Holland & Barrett, a leading health and wellness retailer, offers a vast range of vitamins, minerals, supplements, and natural beauty products. With over 150 years of experience, it operates numerous stores globally. The new H&B&Me app personalizes customer experiences with tailored health advice. Users can access discounts, track health goals, and get expert product guidance. The app's user-friendly features enhance overall well-being. Holland & Barrett integrates technology with traditional health principles to support healthier lifestyles.
AKM was challenged and faced with the objective of scaling the home testing kit sales and driving growth for the new application.
What do we do for H&B&Me
Meta & Google Scaling & Creative: Over the past 6 months, AKM has been dedicated to helping Holland & Barrett scale their revenue through targeted Meta and Google ads for their new app and testing products. We employed advanced strategies to optimize ad performance, resulting in significant growth in new customer acquisition. In addition, we provided comprehensive creative guidance for their advertisements, ensuring that each ad campaign aligns perfectly with Holland & Barrett's marketing objectives and financial goals. Our approach combined strategic planning with creative excellence to maximize the effectiveness of their advertising efforts and drive substantial business growth.
🪄
Our Solution
The CHALLENGES
Customer Acquisition Costs: The high costs of acquiring new customers through Meta and Google ads posed a challenge, especially given the average order value (AOV) of H&B&Me's product range.
Effective Creative Content: Developing creative content that effectively drove conversions on Meta and Google was essential to encourage potential customers to make purchases.
Targeting and Ad Efficiency: Ensuring correct targeting and optimizing ads were crucial for maximizing the efficiency and performance of Meta and Google campaigns, driving the best possible return on investment.
📈
The Results
The Solution & Results
Solutions for Growing H&B&Me on E-commerce in the UK Market & App Growth.
Restructuring Ad Accounts: We restructured the ad accounts using our BAU structures and a manual bidding approach, protecting the brand from the volatility of Meta and other ad platforms.
Creative Creation: We provided structured guidance to the creative team at H&B and worked along-side their internal science compliance teams to ensure that the creative we made was up to the brand's standards and also performed for advertising.
Optimizing Ad Spend: We optimized ads to include necessary exclusions, focusing on targeting new customers while minimizing spending on existing customers, thus maximizing acquisition cost efficiency.
Creating Marketing Peaks: We helped create artificial marketing peaks, boosting brand visibility and sales during typically quieter periods in the UK market.
69% Lower CPA
50,000 App Downloads
2.5X ROAS
