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The Problem
240% Growth On New Revenue
Your Heights offers supplements aimed at improving brain, body, and gut health. Their key products include Biotic⁺ (probiotics), Magnesium⁺, and Vitals⁺ (essential nutrients), all made with clean, vegan ingredients and designed for optimal absorption. They prioritize scientific validation and customer satisfaction, providing flexible subscriptions and a 30-day money-back guarantee. More details can be found at their https://www.yourheights.com
What do we do for YourHeights?
Meta & Google Scaling & Creative Guidance: Over the past six months, AKM has focused on helping Heights scale new revenue through Meta and Google ads. Additionally, we provide creative guidance for their advertisements, ensuring alignment between marketing objectives and business financial goals.
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Our Solution
The CHALLENGE
Firstly, new customer growth was vital for the longevity and scaling of Heights as a CPG brand. However, the high costs associated with acquiring new revenue and ineffective ad account structures hindered long-term growth.
Secondly, the lack of a robust creative testing system posed a significant challenge. Ensuring consistent growth required a well-implemented process for creative testing. To address these issues, we focused on optimizing ad account structures and enhancing creative testing systems to achieve better returns on advertising investments and sustainable growth for new customer revenue in the long term.
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The Results
The Solution & Results
Solutions to Challenges in Growing Heights.
1. Restructuring Ad Accounts: We restructured the ad account using our BAU structures and manual bidding approach. This protected the brand from the downsides of Meta and ad platform volatility.
2. Creative Team Support: We provided the creative team at Heights with structured guidance on which assets and concepts were the most successful, allowing for more proficient scaling of ads.
3. Optimizing Ad Spend: We optimized all ads to include necessary exclusions, focusing on targeting new customers and minimizing spending on existing customers, maximizing acquisition cost efficiency.
By integrating these strategies, we effectively navigated the challenges of scaling Height's DTC growth and new customers.
79% Lower CPA
$4M+ Generated
4.6X MER
