2391% Growth in 2.5 years. A Mushroom's Journey!
Who is DIRTEA? A Functional mushroom brand that focuses on improving the health and wellbeing of their customers via their mushroom products. Now selling in the USA, UK & GCC markets!
What We Do For DIRTEA?
Growth Service & Strategy & Proud Investors with the brand for over 2 years.
With DIRTEA we required a full hands on deck approach. After over 12 months of doing their paid-advertising we stepped in as growth partners for the brand and tool over the entire DTC experience of the business. Taking into account: Forecasting, Paid Ads, Retention, Merchandising Strategy, Email & SMS, Content & Creative.
The biggest challenge with DIRTEA was their incredibly high CPA's the moment we were introduced to them.
DIRTEA came to us because they could not find a profitable CPA for their market and products on meta and google ads at the time (In July of 2021) As a result the brand was wasting a lot of its spending on acquiring customers and hoping that their LTV would sustain in order to be profitable.
That is when Andy & Simon came to us for a solution, and we both set off together to find something that could work.
Leveraging the amazing product LTV, new creative strategy and restructuring how their paid advertising was set up, we started to see un-paralleled growth.
- Unit economics for first order profits was not in place.
- Creative on ads was well under the industry average
- They did not understand negative cash-flow conversion cycles to leverage more scale based on their customer LTV (Being extremely high)
- Bad ad targeting, structure and optimisation which resulted in poor ad performance and ROAS for the brand.
The Solution & Results
Prioritising growth based on their unit economics and LTV. We build a merchandising strategy around this to push the products that are most profitable first.
We scaled ads from £40,000 per month to now over £800,000 per month in spend and revenue increased proportionately with the ROAS of 3.7X.
We managed to increase ROAS, creative performance and Conversion of paid acquisition as a result of our proven methods
Grew their subscriptions to over 11,000 active monthly users for their products.
£10M+ in Sales Generated
41% Lower CPA