🤔
The Problem
1,323% Growth in 6 months, Killing IOS 14 & Increasing Retention.
Conzuri was founded in January 2018 with a mission to address a common concern for many men: height. The brand offers innovative solutions with discreetly designed sneakers that enhance height and versatile insoles that can be used with your favorite shoes, providing an instant boost in stature without compromising on style or comfort.
What We Do For Conzuri?
Growth Service & Strategy for Conzuri
For Conzuri, we adopted a comprehensive, hands-on approach to drive growth. After managing their paid advertising for over 8 months, we became their growth partners, overseeing the entire direct-to-consumer (DTC) experience. This involved meticulous forecasting, optimizing paid ads, enhancing customer retention, developing a robust merchandising strategy, and managing email and SMS marketing, as well as content and creative efforts. Our all-encompassing strategy ensured a seamless and effective growth trajectory for Conzuri.
🪄
Our Solution
The CHALLENGE
Addressing Growth Challenges for Conzuri
Conzuri faced significant growth challenges, with the company hitting a plateau despite strong initial progress. Despite achieving an average revenue of £100K per month in 2021, the company struggled to surpass the £150K mark. Attempts to partner with various agencies resulted in subpar performance compared to the owner's in-house efforts.
Recognizing the product's potential and the market demand, Conzuri sought expert advice to optimize their account management and achieve higher growth. Through a recommendation, we engaged with Conzuri and implemented strategic solutions to overcome their growth limitations, driving the business to new levels of success.
📈
The Results
The Solution & Results
Company Analysis
When a company with strong unit economics has cycled through multiple agencies without achieving scalable growth, it often indicates that critical questions were not being addressed. We conducted a thorough analysis of Conzuri, focusing on the following key areas:
Product Understanding: Gaining deep insight into Conzuri’s product offerings, identifying merchandising strategies, and recognizing the limitations they had encountered.
Market Demographics: Identifying the target demographic and determining which products should be promoted on the front end versus those reserved for backend sales to maximize profitability.
Post-iOS14 Strategies: Leveraging unique products in consolidation structures to maximize advertising efficiency post-iOS14 update.
Lifetime Value (LTV) Utilization: Incorporating Conzuri’s above-average LTV into our bidding strategies to optimize ad spend.
Unit Economics Analysis
At AKM, we prioritize a comprehensive understanding of our clients, which includes a deep dive into their unit economics. For Conzuri, we:
Resource Allocation: Provided extensive internal resources to analyze Conzuri’s unit economics, tracking every dollar spent and establishing a financial accountability system.
Profit Definition: Defined what profitability means for Conzuri, assessing their current financial status and setting realistic goals based on their cost structure.
Opportunity Identification: Identified areas for negotiation with suppliers, shipping, and fulfillment to achieve transparency on CPA targets needed for profitable scaling.
Strategic Implementation
Given that traditional ad strategies were ineffective for Conzuri, we implemented a customized approach:
Data-Driven Optimization: Conducted an in-depth data analysis to find the best optimization window, significantly improving ROAS and enabling scalable growth.
Consolidated Structures: Developed specialized consolidated ad structures to maintain efficiency while scaling.
Innovative Tactics: Introduced unique strategies and AKM methodologies tailored to Conzuri’s needs, breaking past previous growth limitations.
By addressing these key areas, we provided Conzuri with a clear path to sustainable and scalable growth, leveraging our expertise to drive substantial improvements in their advertising performance and overall business success.
35% Lower CPA
$40M+ in Sales Generated
3.2 ROAS
🙌
Testimonials
