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The Problem
Adora Swim - Scaling 200% in 4 months
Adora Swimwear, a premier brand in the swimwear industry, offers a stunning range of stylish and high-quality swimsuits and beachwear. With a commitment to excellence and fashion-forward designs, Adora Swimwear has captivated customers globally.
AKM was challenged and faced with the objective of scaling Adora Swimwear's sales and driving growth for their new collection. Through targeted Meta and Google ads, we optimized ad performance, resulting in significant growth in new customer acquisition. Our comprehensive creative guidance ensured each ad campaign aligned perfectly with Adora Swimwear's marketing objectives and financial goals. Adora Swimwear continues to make waves in the industry, setting new standards for beachwear fashion.
What do we do for Adora Swim?
Meta & Google Scaling & Creative: Over the past 8 months, AKM has focused on boosting Adora Swimwear's revenue through targeted Meta and Google ad campaigns for their latest swimwear collection. By implementing advanced strategies to enhance ad performance, we achieved a notable increase in new customer acquisitions. Additionally, we offered in-depth creative direction for their ads, ensuring each campaign perfectly matched Adora Swimwear's marketing goals and financial objectives. Our blend of strategic planning and creative expertise maximized the impact of their advertising efforts, driving substantial business growth.
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Our Solution
The CHALLENGES
Customer Acquisition Costs: The high costs of acquiring new customers through Meta and Google ads posed a challenge for Adora Swimwear, particularly given the average order value (AOV) of their product range.
Effective Creative Content: Developing compelling creative content that effectively drove conversions on Meta and Google was essential to encourage potential customers to make purchases.
Targeting and Ad Efficiency: Ensuring precise targeting and optimizing ads were crucial for maximizing the efficiency and performance of Meta and Google campaigns, driving the best possible return on investment.
Leveraging Landing Pages: Utilizing specialized landing pages helped Adora Swimwear navigate swimwear ad restrictions and convert audiences more effectively than standard approaches.
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The Results
The Solution & Results
Solutions for Growing Adora Swimwear on E-commerce:
Restructuring Ad Accounts: We restructured Adora Swimwear's ad accounts using our BAU structures and a manual bidding approach, protecting the brand from the volatility of Meta and other ad platforms, whilst managing high customer acquisition costs.
Creative Development: We provided structured guidance to Adora Swimwear's creative team, collaborating closely to ensure the creative content met brand standards and performed well in advertising, effectively driving conversions on Meta and Google.
Optimizing Ad Spend: We optimized ad spend by implementing necessary exclusions, focusing on acquiring new customers while minimizing spending on existing ones, thus enhancing acquisition cost efficiency.
Creating Marketing Peaks: We helped create artificial marketing peaks to boost brand visibility and sales during typically quieter periods, ensuring sustained growth in the e-commerce market.
Leveraging Landing Pages: We utilized specialized landing pages to bypass swimwear ad restrictions and convert audiences more effectively than standard approaches, improving overall campaign performance.
78% Lower CPA
200% Growth in 4 months
3.87X ROAS
